Pre-Loved is an indie media platform about vintage & secondhand fashion.

Whether you’re a vintage dealer, secondhand shopper, collector, stylist, start-ups or fashion tech founder, Pre-Loved has the stories that matter most to you.

Hi! I’m Emily Stochl, and I’ve been telling the story of secondhand fashion since before it was cool.

I created Pre-Loved — an independent media platform, and the industry’s first secondhand fashion podcast, ranked Top 10 Fashion & Beauty on Apple Podcasts across US, Australia, and Canada.

As a circular fashion journalist, storyteller, and strategist, I can help you navigate the resale industry: I’ve got the serious expertise, and the thrill of the thrift— I know how to find the good stuff!

I’m also featured expert on secondhand fashion, with by-lines and commentary in Vogue Business, Refinery29, BBC, W-NYC, Glamour, Gothamist, and WWD, and speaking engagements at the Global Fashion Agenda, the UN’s Conscious Fashion Campaign, New York Fashion Week, and the Sustainable Fashion Forum.

Ready to dive into the world of secondhand fashion? I’d love to help you find your way.

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